BANQUE NATIONALE
Alt Court
Installations
Type 
Installation
Live Show
Agency
Sidlee
Creative Director
Guillaume Cardell
Motion Design
Francis Gelinas
Production
BLVD/Vibrant

National Bank wished to reach out to Millennials, an audience they had never catered to before. With a custom-built event and video, #ALTCOURT stepped up to the challenge to redefine tennis as a youthful sport, through a multidisciplinary artistic and digital one-night activation.

Gentilhomme directed, designed and produced all the multimedia content for this volumetric light installation at the heart of the event.